Starting point
Swiss Exhibition informs its employees in Switzerland and at the international locations about the newly developed corporate strategy. It goes without saying that Messe Basel, i.e. the place where the MCH Group has its roots, is the ideal location. Crisp and concise speeches are intended to get the team in the mood for a common spirit.

![[Translate to English:] Rigging und Scheinwerfer für Bühne einstellen](/fileadmin/_processed_/5/3/csm_Messe_Schweiz_Launch_Event-10_8c164a4942.jpg)
The result
Bluetrac planned and realized the launch event of the MCH Group for the location Hall 1 of Messe Basel. The spacious hall was transformed into a modern event location. For this, the Bluetrac technicians implemented a rigging accurate to the centimeter. The theme "Cube" was communicated from stage construction to rigging and set decor. Thanks to streaming, the approximately 350 employees who participated on-site and at other locations were able to experience a shared team feeling. This brought the new corporate strategy to life.
Starting point
Swiss Exhibition informs its employees in Switzerland and at the international locations about the newly developed corporate strategy. It goes without saying that Messe Basel, i.e. the place where the MCH Group has its roots, is the ideal location. Crisp and concise speeches are intended to get the team in the mood for a common spirit.

![[Translate to English:] Rigging und Scheinwerfer für Bühne einstellen](/fileadmin/_processed_/5/3/csm_Messe_Schweiz_Launch_Event-10_8c164a4942.jpg)
The result
Bluetrac planned and realized the launch event of the MCH Group for the location Hall 1 of Messe Basel. The spacious hall was transformed into a modern event location. For this, the Bluetrac technicians implemented a rigging accurate to the centimeter. The theme "Cube" was communicated from stage construction to rigging and set decor. Thanks to streaming, the approximately 350 employees who participated on-site and at other locations were able to experience a shared team feeling. This brought the new corporate strategy to life.